A display network can show schedules, announcements, and branded content. Some operators also want to include paid advertising or sponsorship. That changes the requirements for the software and for the people running it.
I would work through those requirements before choosing the content platform. A network needs to be dependable for its everyday purpose before paid content becomes another responsibility.
Decide where paid content belongs
Start with the screens, the people who see them, and what those people need from the space. A lobby display may have time for a sponsor message. A screen carrying instructions during an activity may need its entire schedule reserved for that activity.
Set limits on duration, frequency, sound, and categories. Someone also needs authority to approve content and remove it quickly.
Check the platform in a real demonstration
If an ad platform integration matters, ask to see the exact workflow. How are slots reserved? How are approved assets delivered? What plays when there is no paid content? How are interruptions and offline players handled?
Confirm which features are included in the proposed plan and which require another service or integration. A feature listed in a presentation may still need setup, additional fees, or a different player.
Make reporting useful
Playback records should identify the asset, screen, time, and duration. A player log alone may not confirm that the display was powered on and visible. Decide what evidence is needed, and test how the system records failed or interrupted playback.
The content team needs a usable approval and scheduling process too. Good reporting does not make up for a workflow that nobody can maintain.
Use a small pilot to answer open questions
A pilot can test the schedule, support workload, asset delivery, and reporting. It can also show whether paid content suits the venue. I would agree on the questions and the review date before starting.
Revenue depends on demand, agreements, available inventory, and operating costs. I would not treat projected income as a verified result or assume the displays will pay for themselves.
For the ongoing work behind the screens, see Keeping a display network running.